4.9 stars out of 500+ reviews
#1 Google Remarketing & Retargeting Agency in Australia
Welcome to the forefront of pay-per-click (PPC) excellence. At Online Marketing Gurus, our PPC agency unleashes strategic prowess to drive targeted traffic, maximise your ROI, and propel your business to new heights in the digital realm.
Australia’s Best PPC AGENCY
We are PPC Services Experts and Google Premium Partners
We have a proven track record of managing effective Pay-Per-Click (PPC) campaigns that stay ahead of the curve by continuously adapting to the latest features and trends. Our team ensures that every campaign is optimised for performance, leveraging data-driven insights to maximise ROI. From keyword targeting to ad creation and analysis, we stay on top of every aspect to help our clients achieve measurable results and increased conversions. This approach is backed by years of experience and success in delivering impactful PPC strategies.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
Top Australian Pay Per Click Management Agency
Australian companies of all sizes trust us to manage their PPC Ads
Our team of experienced professionals excels across all major PPC platforms, providing tailored paid search marketing services to businesses of all sizes. Specialising in small to medium-sized businesses, we’ve earned a strong reputation in Australia for delivering high-quality, results-driven campaigns. This expertise has positioned us as a trusted leader in the paid search space, consistently achieving measurable results and earning top reviews from clients across industries.
Why choose OMG as your Pay Per Click advertising company?
Our sole focus is on types of digital marketing strategies that translate into serious revenue for your business. Our online internet marketing services are tailored to enhance customer acquisition, retention, and online presence, ensuring measurable results. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
Search Engine Optimisation SEO Services
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
PPC Management
Transform your Pay-Per-Click / PPC ad spend into substantial revenue. Our optimised strategies prioritise conversions over clicks, ensuring you get the most out of your investment.
Social Media Marketing
Go beyond clicks and experience substantial revenue growth. Our effective social media campaigns are designed to enhance your bottom line and drive lasting results.
Search Engine Optimisation SEO Services
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
PPC Management
Transform your Pay-Per-Click / PPC ad spend into substantial revenue. Our optimised strategies prioritise conversions over clicks, ensuring you get the most out of your investment.
Social Media Marketing
Go beyond clicks and experience substantial revenue growth. Our effective social media campaigns are designed to enhance your bottom line and drive lasting results.
2330%
Organic Goal Completion
277%
increase in organic traffic YoY
95%
increase in non-branded organic clicks in NZ
88%
increase in assisted organic conversions in NZ
Customised Pay Per Click Agency Strategies for Success
Stand out in your local market with a customized Local SEO campaign from the talented team at OMG. We understand the unique essence of Local SEO—from geographical nuances to the importance of community engagement.Our digital marketing specialists focus on six key SEO pillars: content creation, on and off-page optimization, keyword research, technical SEO, and link building, all through a Local SEO lens. Our strategies deliver tangible results, transforming your business into a community landmark.
Search Engine Optimisation SEO Services
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
PPC Management
Transform your Pay-Per-Click / PPC ad spend into substantial revenue. Our optimised strategies prioritise conversions over clicks, ensuring you get the most out of your investment.
Social Media Marketing
Go beyond clicks and experience substantial revenue growth. Our effective social media campaigns are designed to enhance your bottom line and drive lasting results.
Let’s Grow Together
Evidence-Driven Approach to PPC for Optimal Conversion.
Digital marketing isn’t a trial for us, and your online campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven online marketing framework that’s delivered impressive ranking results for over 1,000 businesses. Our proven road map is ready to be applied to your business—delivering faster, stronger outcomes
Our Pay-Per-Click Advertising Firm Commitment to Your Results
Embarking on a local SEO journey tailored to your business involves a strategic approach to enhance your online presence and attract local customers. Initially, we conduct thorough market research, local keyword mapping, and technical audits to optimize your website for local search. Subsequently, we implement ongoing technical SEO improvements, local link-building efforts, and content development to boost your local search rankings and draw in area customers.
Understanding Your Local Market for SEO Success
As the digital world becomes more saturated and online marketing evolves at an ever-increasing pace, keeping up and staying ahead of competitors is tougher than ever. OMG started with the aim of helping businesses overcome these challenges and turn them into opportunities. Since 2012, OMG has helped thousands of companies grow faster online and is rated five stars by over 500 Google Reviews. Our team of more than 200 Gurus is ready to partner with you to achieve your growth goals—getting started is as simple as claiming your free Digital Audit, worth $3,600.
Local Keyword Targeting for Growth
Despite a rollercoaster year, OMG reached one of its most exciting milestones—moving into our brand new headquarters based in the lower North Shore. With nearly 200 Gurus based locally, we needed a new home that would grow with us. Using data to drive smarter decisions and pivot quickly was the exact approach that helped our agency and our clients continue to stay strong during an uncertain time. Helping our clients win is what makes our day-to-day operations so rewarding. In 2020, we also welcomed the first of several USA-based team members, including the incredible Jon Bennion (our USA CEO). This international expansion also shaped the creation of Supergravity Group, the global suite of agencies that includes our own: Online Marketing Gurus.
Technical SEO Audit with a Local Focus
In 2018, OMG was at the cusp of several growth spurts in our journey. From building our dedicated in-house marketing team to scaling our 50+ team to the next level, this period was all about planting the seeds for our long-term growth. Since the beginning, “results-driven” has been our mantra. No excuses, no dramas, no complex jargon, and no smooth-talking to mask a lack of progress. Everything we’ve done (and still do) is based on real performance targets, real revenue growth, and real returns on your investment. We found this mantra resonates not only with Aussie businesses of all sizes but also with a suite of international clients in Singapore and the United States. That’s why expanding globally started to frame our efforts, alongside our goal to cement OMG as the go-to authority for evidence-based digital marketing in Australia.
Local Content Development and Community Engagement
From moving into our first office to teaming up with many incredible brands (and household names!), this era of OMG is marked by milestones. At every step, we’ve upped our game and gained crucial insights on how we can deliver the best service for our clients. During this pivotal growth period, we refined our evidence-based methodology—focusing every campaign first and foremost on what defines success for our clients. OMG also hired many talented Gurus during this era—many of whom have since grown to become integral parts of the leadership team.
The Mission: Make the Web Simple and Profitable for Everyone
Andrew and Mez launched OMG in 2012, knowing there were plenty of digital marketing agencies already in existence. However, they identified one sneaky problem that was prevalent across the industry. They had seen enough to realise how rare it was for agencies to deliver truly game-changing results, rather than just a digital facelift. Far too often, they observed honest businesses receiving the short end of the stick, with smoke and mirrors. That’s why they co-founded OMG with a results-driven approach from day one. No excuses, no jargon, just pure results. The mission was simple: make the web simple and profitable for all businesses. Real success in digital marketing requires knowledge, continual education, and an unwavering ability to adapt. The creation of our R&D function played a significant role in how we integrated this approach into the core of OMG. During this key growth period, we also hired many talented Gurus — some of whom have since become integral members of our leadership team.
Australia’s top 5 star PPC agency
Why choose OMG as your Pay Per Click advertising company?
Our sole focus is on types of digital marketing strategies that translate into serious revenue for your business. Our online internet marketing services are tailored to enhance customer acquisition, retention, and online presence, ensuring measurable results. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
Search Engine Optimisation SEO Services
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
PPC Management
Transform your Pay-Per-Click / PPC ad spend into substantial revenue. Our optimised strategies prioritise conversions over clicks, ensuring you get the most out of your investment.
Social Media Marketing
Go beyond clicks and experience substantial revenue growth. Our effective social media campaigns are designed to enhance your bottom line and drive lasting results.
PPC and Google Ads for Our Clients Success
Our team’s diversity is our strength. With different backgrounds and experiences, they all share a deep love for online digital marketing and are ready to drive results for your business.
23x ROAS on Paid Social Ads
This one-stop nurse store, partnering with OMG for two years, achieved a 57% increase in conversion value in the last 6 months.
Sophia Chugg
Senior Paid Social Consultant
693% increase in top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin Green
Head of Enterprise SEO
23x ROAS on Paid Social Ads
This one-stop nurse store, partnering with OMG for two years, achieved a 57% increase in conversion value in the last 6 months.
Sophia Chugg
Senior Paid Social Consultant
Money keywords ranked using our Evidence Driven Framework
We prioritise local SEO strategies that generate tangible revenue for your business. Unlike agencies that focus on clicks and traffic, our goal is to deliver SEO outcomes that truly make an impact—attracting more local customers and directly boosting your bottom line.
Client
Results
Years with OMG
All these Success Stories started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Why we’re different from other marketers
The OMG Effect.
Growth and success are in our DNA. Through our expertise, we can juice-out your digital marketing to its fullest potential. Our digital marketing agency Gurus are leaders in the field. By partnering with us, we can generate real revenue for your business!
Our dedicated experts are ready & waiting to get started today
Top Australian Pay Per Click Management Agency
PPC Driven Business Growth.
Our sole focus is on types of digital marketing strategies that translate into serious revenue for your business. Our online internet marketing services are tailored to enhance customer acquisition, retention, and online presence, ensuring measurable results. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
Search Engine Optimisation SEO Services
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
PPC Management
Transform your Pay-Per-Click / PPC ad spend into substantial revenue. Our optimised strategies prioritise conversions over clicks, ensuring you get the most out of your investment.
Social Media Marketing
Go beyond clicks and experience substantial revenue growth. Our effective social media campaigns are designed to enhance your bottom line and drive lasting results.
Top Certifications
We Partner with the best
Our team’s diversity is our strength. With different backgrounds and experiences, they all share a deep love for online digital marketing and are ready to drive results for your business.
Frequently Asked Questions about PPC
Want to learn more? Here are some of the most common questions we hear day to day.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
