Our sole focus is on digital marketing strategies that translate into serious revenue for your business.
4.9 stars out of 500+ reviews
Top Rated International SEO Agency in Australia
Grow your business with Australia’s best digital marketing agency – OMG. We are the First Choice Online Marketing Agency for site optimisation, PPC, Social Advertising and so much more. Proudly helping over 1000 Australian businesses win more customers every month.
Top Local SEO AGENCY In Australia
What is Local SEO?
Local SEO is all about location, location, location—it ensures your business appears prominently in search results when potential customers in your area are looking for products or services you offer. Unlike traditional optimisation, which focuses on broad search visibility, Local Search Engine Optimisation hones in on geographic relevance, making it essential for businesses with a physical presence or those serving specific regions.
This strategy involves all the fundamental elements of SEO, including high-quality content, on-page optimisation, and keyword research, but with a local twist. It prioritises location-based keywords, ensuring your website and Google Business Profile are optimised to appear in local search queries. Additionally, building local citations, acquiring backlinks from reputable Australian directories, and maintaining consistent NAP (Name, Address, Phone Number) information across all platforms play a crucial role in improving local search rankings.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
Best Online Digital Marketing Agency In Australia
We Help Brands Reach Their Full Online Digital Marketing Potential.
With over 200 Growth Gurus and 70-80% SMB clients, we’re certified experts across all channels and platforms. We offer comprehensive online digital marketing agency solutions designed to enhance client retention, improve conversion rates, and drive business growth. That’s just one reason we’re Australia’s top-rated, most reviewed, highly revered and trusted marketing agency.
Why your business needs Local SEO
Leveraging Local SEO is essential for enhancing your business’s visibility in regional searches, effectively drawing in local customers. Our geo-focused strategy positions your brand prominently within your community, ensuring you stand out among local competitors. By optimizing your online presence for local search, you not only increase foot traffic to your physical location but also build stronger relationships with nearby consumers. This approach fosters trust and loyalty, making customers more likely to choose your services over others. In today’s digital landscape, where a significant number of consumers rely on online searches to find local businesses, implementing a robust local SEO strategy is crucial for driving growth and achieving long-term success.Our team’s diversity is our strength. With different backgrounds and experiences, they all share a deep love for online digital marketing and are ready to drive results for your business.
Unmatched Localized Expertise for Community Dominance
Stand out in your local market with a customized Local SEO campaign from the talented team at OMG. We understand the unique essence of Local SEO—from geographical nuances to the importance of community engagement.Our digital marketing specialists focus on six key SEO pillars: content creation, on and off-page optimization, keyword research, technical SEO, and link building, all through a Local SEO lens. Our strategies deliver tangible results, transforming your business into a community landmark.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Local Search Citations
Citations are critical for Local SEO. Ensure your name, address, and phone number (NAP) are consistent across all online listings.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Local Search Citations
Citations are critical for Local SEO. Ensure your name, address, and phone number (NAP) are consistent across all online listings.
2330%
Organic Goal Completion
277%
increase in organic traffic YoY
95%
increase in non-branded organic clicks in NZ
88%
increase in assisted organic conversions in NZ
How Local SEO is Evolving in 2025 and Beyond?
Stand out in your local market with a customized Local SEO campaign from the talented team at OMG. We understand the unique essence of Local SEO—from geographical nuances to the importance of community engagement.Our digital marketing specialists focus on six key SEO pillars: content creation, on and off-page optimization, keyword research, technical SEO, and link building, all through a Local SEO lens. Our strategies deliver tangible results, transforming your business into a community landmark.
Local SEO Optimisation Journey
Embarking on a local SEO journey tailored to your business involves a strategic approach to enhance your online presence and attract local customers. Initially, we conduct thorough market research, local keyword mapping, and technical audits to optimize your website for local search. Subsequently, we implement ongoing technical SEO improvements, local link-building efforts, and content development to boost your local search rankings and draw in area customers.
1
Understanding Your Local Market for SEO Success
As the digital world becomes more saturated and online marketing evolves at an ever-increasing pace, keeping up and staying ahead of competitors is tougher than ever. OMG started with the aim of helping businesses overcome these challenges and turn them into opportunities. Since 2012, OMG has helped thousands of companies grow faster online and is rated five stars by over 500 Google Reviews. Our team of more than 200 Gurus is ready to partner with you to achieve your growth goals—getting started is as simple as claiming your free Digital Audit, worth $3,600.
2
Local Keyword Targeting for Growth
Despite a rollercoaster year, OMG reached one of its most exciting milestones—moving into our brand new headquarters based in the lower North Shore. With nearly 200 Gurus based locally, we needed a new home that would grow with us. Using data to drive smarter decisions and pivot quickly was the exact approach that helped our agency and our clients continue to stay strong during an uncertain time. Helping our clients win is what makes our day-to-day operations so rewarding. In 2020, we also welcomed the first of several USA-based team members, including the incredible Jon Bennion (our USA CEO). This international expansion also shaped the creation of Supergravity Group, the global suite of agencies that includes our own: Online Marketing Gurus.
3
Technical SEO Audit with a Local Focus
In 2018, OMG was at the cusp of several growth spurts in our journey. From building our dedicated in-house marketing team to scaling our 50+ team to the next level, this period was all about planting the seeds for our long-term growth. Since the beginning, “results-driven” has been our mantra. No excuses, no dramas, no complex jargon, and no smooth-talking to mask a lack of progress. Everything we’ve done (and still do) is based on real performance targets, real revenue growth, and real returns on your investment. We found this mantra resonates not only with Aussie businesses of all sizes but also with a suite of international clients in Singapore and the United States. That’s why expanding globally started to frame our efforts, alongside our goal to cement OMG as the go-to authority for evidence-based digital marketing in Australia.
4
Local Content Development and Community Engagement
From moving into our first office to teaming up with many incredible brands (and household names!), this era of OMG is marked by milestones. At every step, we’ve upped our game and gained crucial insights on how we can deliver the best service for our clients. During this pivotal growth period, we refined our evidence-based methodology—focusing every campaign first and foremost on what defines success for our clients. OMG also hired many talented Gurus during this era—many of whom have since grown to become integral parts of the leadership team.
5
The Mission: Make the Web Simple and Profitable for Everyone
Andrew and Mez launched OMG in 2012, knowing there were plenty of digital marketing agencies already in existence. However, they identified one sneaky problem that was prevalent across the industry. They had seen enough to realise how rare it was for agencies to deliver truly game-changing results, rather than just a digital facelift. Far too often, they observed honest businesses receiving the short end of the stick, with smoke and mirrors. That’s why they co-founded OMG with a results-driven approach from day one. No excuses, no jargon, just pure results. The mission was simple: make the web simple and profitable for all businesses. Real success in digital marketing requires knowledge, continual education, and an unwavering ability to adapt. The creation of our R&D function played a significant role in how we integrated this approach into the core of OMG. During this key growth period, we also hired many talented Gurus — some of whom have since become integral members of our leadership team.
MONTH 2 onwards
Agile Localized Campaign Development
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Local Search Citations
Citations are critical for Local SEO. Ensure your name, address, and phone number (NAP) are consistent across all online listings.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Google My Business
Local searches are highly relevant, often focusing on specific towns or cities, as well as factors like product availability, opening hours, and directions.
Local Search Citations
Citations are critical for Local SEO. Ensure your name, address, and phone number (NAP) are consistent across all online listings.
WE ARE A GLOBAL Digital Marketing Agency TEAM
A Team of Over 200 Performance Marketing Specialists.
Our team’s diversity is our strength. With different backgrounds and experiences, they all share a deep love for online digital marketing and are ready to drive results for your business.
23x ROAS on Paid Social Ads
This one-stop nurse store, partnering with OMG for two years, achieved a 57% increase in conversion value in the last 6 months.
Sophia Chugg
Senior Paid Social Consultant
693% increase in top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin Green
Head of Enterprise SEO
23x ROAS on Paid Social Ads
This one-stop nurse store, partnering with OMG for two years, achieved a 57% increase in conversion value in the last 6 months.
Sophia Chugg
Senior Paid Social Consultant
Ranking High-Value Local Keywords with Our Data-Driven Optimisation Framework For Clients In Australia
We prioritise local SEO strategies that generate tangible revenue for your business. Unlike agencies that focus on clicks and traffic, our goal is to deliver SEO outcomes that truly make an impact—attracting more local customers and directly boosting your bottom line.
Client
Results
Years with OMG
We are a Full-Service
Digital Marketing Agency
OMG fortifies its standing as one of the top digital marketing agencies through Rysen’s acquisition. This merger solidifying our dedication to digital marketing service excellence. This merger elevates OMG as your go-to hub for complete digital solutions, featuring top-tier digital marketing, innovative UX/UI design, and high-converting web development—all in one place!
SEO
Google Ads
Social Media Ads
Content Marketing
SEO
Google Ads
Social Media Ads
Content Marketing
Our dedicated marketing experts are ready & waiting to get started.
Our Clients loves us
The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small b …
Amyth & Amit
Lorem ipsum dolor sit
The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small b …
Amyth & Amit
Lorem ipsum dolor sit
The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small b …
Amyth & Amit
Lorem ipsum dolor sit
All these Success Stories started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Why we’re different from other marketers
The OMG Effect.
Growth and success are in our DNA. Through our expertise, we can juice-out your digital marketing to its fullest potential. Our digital marketing agency Gurus are leaders in the field. By partnering with us, we can generate real revenue for your business!
Our dedicated experts are ready & waiting to get started today
WE ARE A GLOBAL Digital Marketing Agency TEAM
A Team of Over 200 Performance Marketing Specialists.
Our team’s diversity is our strength. With different backgrounds and experiences, they all share a deep love for online digital marketing and are ready to drive results for your business.
Search Engine Optimisation SEO Services
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
PPC Management
Transform your Pay-Per-Click / PPC ad spend into substantial revenue. Our optimised strategies prioritise conversions over clicks, ensuring you get the most out of your investment.
Social Media Marketing
Go beyond clicks and experience substantial revenue growth. Our effective social media campaigns are designed to enhance your bottom line and drive lasting results.
Top Certifications
We Partner with the best
Our team’s diversity is our strength. With different backgrounds and experiences, they all share a deep love for online digital marketing and are ready to drive results for your business.
Frequently Asked Marketing Questions
Want to learn more? Here are some of the most common questions we hear day to day.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
What is digital marketing?
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
