We customize ASO to ensure faster downloads by your targeted audience from Play Store & App Store. Best practices of ASO and SEO are implemented to increase quality organic downloads.
Senior Manager - Digital Marketing at Extramarks Education India
The WhiteSERP team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.
Increase in App Installs
Myntra increased its session in the personal care category by 499.11%
dun & bradstreet garnered 156% lift in organic sessions.
Spinny sees an increase in non-brand clicks by 169%
Finnable is the fastest-growing NBFC financial technology (Fintech) in India that helps salaried professionals to get hassle-free personal loans. With a goal to provide instant loans through the Finnable App, they collaborated with WhiteSERP —a B2B SaaS Organization for ASO optimization to gain keyword ranking visibility and increase app installs via organic channels on Google Play Store.
Increased organic app installs
Non-brand keywords in the top 20
Being one of the premium ASO service providers, we always aim to increase traffic on our client’s mobile application by implementing the best of ASO strategies which we have learnt over the past few years. Here are some more strengths that help us to lead the ASO industry:
No matter how small or big the project requirements are, we always have a dedicated project manager for every brand. The primary responsibility of the project manager to deliver high-quality results regularly.
As a professional ASO agency, we only rely on the best ASO tools which provide us accurate data to help us optimize your app page and boost your rankings.
Through our ASO services, we always aim to improve our client’s revenue which leads to an increase in their ROI. We aim to generate more customers to your app page to improve the downloads of your application.
We make sure that our clients are updated with the latest performance reports. These reports also help us to create a roadmap to increase the performance and results for your brand in future.
AVP Marketing & Growth at Spinny
Since SEO was an unexplored area for us till Jan 2021, we trusted WhiteSERP’s SEO team to fulfil our requirements and formulate an action plan. Within 11 months, we observed an improvement in non-brand clicks by 169% and organic users by 131% with more than 800 keywords ranking in the top 10 positions. As a result, our overall organic numbers improved. With that said, we hope to achieve similar milestones in the future.
Organic New Users
Keyword rank in top 8 pos
App Store Optimization (ASO) is a technique used to improve your mobile app ranking within app store ecosystems like Apple App Store, Google Play Store, and Windows Store. It is also known as App Store Marketing or Mobile App SEO.
The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.
Some techniques of ASO are quite similar to SEO. Optimization for the app name, title, and URL, keyword research for app searches, app rating and reviews generation, deep linking within mobile apps, CTR optimization, indexation of Apps in Google SERPS (search engine results pages) are some of the tactics which are variants of the ones used in SEO.
App name, URL, and subtitle, keyword fields, ratings and reviews, downloads are the core elements to optimize in ASO.
We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.
We have realized that most of the high performing apps in app stores are the ones that are constantly evolving while reflecting technology changes, updating with additional features, considering end-user feedback and other improvements. So we strongly suggest that you should update your app at regular intervals, take user feedback into consideration and accommodate it in your app design/framework, track ratings on a regular basis.
Yes, they do. All the keywords in the app store reviews are indexed by the app store search engine. Hence, as part of our ASO services, we mine user reviews for getting more keyword ideas as they are full of ASO friendly keywords.
A quality and keyword rich app description support in ASO as its indexed by the app store search engine. The app description should showcase the best features of your app to ensure user engagement and increase in conversion rate. It should also include important keywords for which you want to rank for, along with emoji’s to make it attractive
After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. Its a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you